Long long ago, in ancient China during the warring state period, there was a businessman from Chu State who sold cheap van cleef & arpels jewelry exclusively. In order to boost the business in Qi State , he wrapped jewelry with exquisite and rare wooded boxes , giving off fragrant scents.
One day, a guy from Zheng State wandered around , catching sight of his jewelry, approaching forward. The businessman recommended a jewel for him. After watching it , the guy asked, “ it’s really a nice jewel, but what makes it so fragrant? “ oh, it must be the box which is made up the rare and expensive wood.” the businessman answered with a strong sense of pride.
“ what a stunning and exquisite box. It must be very precious.” the guy remarked with his eyes shining.
“ of course, such a precious jewel can merely be matched with a valuable box. “ the businessman replied merrily.
“ I do fancy this box. What about selling it me, i can offer you as twice prices as the original one. “ after saying so, the guy paid for the box with any hesitation and wandered away happily, leaving the businessman stood surprisingly.
“ this guy is a little weird. My cheap van cleef & arpels jewelry are far more expensive and more valuable than those wooden boxes . Why on earth he gets the jewel and casts away the jewel. I cannot figure it out . This is strange.” the businessman said to himself.
Buying the box without the jewels is completely choosing the wrong things. The fable demonstrates that it is inner quality that costs rather more its fancy cover.